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Meaning |
AIDA |
an acronym for attention, interest, desire, and action-a persuasive marketing technique
アイダ、消費者の購買心理動向の4段階
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break-even point |
the point at which an organization's revenues and costs are equal
損益分岐点
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direct mail |
sending a promotional message to a target audience through the mail
ダイレクトメール、DM
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distribution |
determining how products get to customers, how quickly, and in what condition
流通
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domestic market |
all potential customers within a producer's country
国内市場
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elasticity of demand |
a measure of the degree to which a change in a product's price affects the quantity demanded of that product
需要の弾力性(価格、所得などの変化に応じて需要が変化する度合い)
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endorsement |
the practice of having a celebrity sell the product through commercials and advertisements
有名人を使って、商品を宣伝すること
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generic products |
products that carry neither a manufacturer's nor a distributor's brand
ノーブランド商品
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hard sell |
aggressive persuasion to attempt to persuade a reluctant customer that he or she needs the product
ハードセル(しつこく強力な売込み、販売)
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loss leader |
a product in high demand sold at a loss to attract buyers who may purchase other items
(客寄せのため損をして売る)目玉商品、特売品
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market |
the aggregate demand of potential product buyers who have the purchasing power
購買者層
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marketing mix |
the sum total of marketing inputs-price, product, promotion, distribution-that make up marketing strategy
マーケティングミックス(マーケティング目標を効果的に達成するための戦略ツールの組み合わせ)
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merchandising |
knowing what customers want and making it available in the right quantities and at the right time and place
商品化計画、マーチャンダイジング(市場調査を中心とする合理的包括的な販売促進策)
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motivation research |
the study of how people's behaviors affect their demand for products
(心理学、社会学などの応用による購買などの)動機調査、モティヴェーションリサーチ
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planned obsolescence |
the practice of making existing products out of date by frequently introducing new products at planned intervals
計画的旧式化(買い替えを促すため次々とモデルチェンジすること)
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sales forecasting |
estimating sales volume of a product for a particular time period
売上(高)予測
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sales quota |
the sales volume serving as a performance standard to be achieved by a salespserson during a specific time period
販売割当(額)(セールスマン、販売地域、支店などのマーケティングの単位に対して割り当てられた一定期間の販売目標金額または数量)
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